McDonald’s posts rare profit miss as customers turn picky

McDonald’s (MCD.N) missed quarterly profit estimates for the first time in two years as budget-conscious consumers looked past its offers and the Middle East conflict weighed on the burger chain’s international sales.

Global comparable sales growth slid for the fourth straight quarter to 1.9 per cent, with the company saying consumers turned “more discriminating with every dollar they spend”. Analysts had estimated a 2.35 per cent rise, according to LSEG data.

“Consumer is certainly...