How to boost your marketing revenue with personalization, connectivity and data 

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth.

With declining website traffic from search and the phase-out of third-party cookies, companies must find new ways to maximize every visitor interaction.

Consumers now expect personalized, tailored experiences across all touchpoints, just as they receive on social media.

This article explores the foundational pillars of effective personalization, the role...