The demise of Red Lobster is a perfect case study in how to kill a business
Sure, Endless Shrimp turned out to be a horrible idea, but the problems at Red Lobster are much deeper than one bad promotion.
iStock; Adobe Stock; Rebecca Zisser/BI
With the chain on the verge of bankruptcy, it has become abundantly clear that Red Lobster letting customers eat all the shrimp their hearts desire was not a great business idea. It's also not the reason the restaurant is in a deep financial mess.
In mid-April, Bloomberg reported the debt-laden seafood chain and home of...
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