Chinese smartphones rely on Reliance counters for better India presence

Amid a shift towards offline expansion due to a dip in online sales, Chinese smartphone brands are partnering with Reliance Retail to reach rural retail stores. Poco collaborated with Jio Mart Digital for nationwide distribution. Offline sales surged to 61% in Q1 2024, with Samsung and Vivo leading. Poco aims to expand across various regions with JMD. OnePlus is in talks with JMD for retail expansion, targeting tier-2 and tier-3 cities. Reliance Retail's B2B growth strategy through JMD includes appointing...