Reminder: New Google Search reputation abuse policy starts soon

Google’s new Search spam policy around reputation abuse – or what SEOs have referred to as “parasite SEO” – will take effect “after May 5,” according to Google. May 5 is this Sunday.

We knew this was coming. Google told us this change was coming in March, when Google announced multiple search enhancements, which also included the March 2024 core update (which completed April 19) and spam updates (which completed March 20).

Google’s reminder. Google Search Central posted on X:

• “As a reminder...