Arc’s new browser for Windows is too twee for me

I’ll admit it — I was turned off by the new Arc browser from the beginning.

For one, there’s the maker’s name: The Browser Company of New York. Are we meant to imagine the browser being crafted in a converted blacksmith’s forge in Brooklyn, offering farm-to-table HTML? And it was designed for the Mac. Then there was my attempt to try out the beta several weeks ago — the browser hung while I tried to make an account, and wouldn’t let me through. A support request went unacknowledged.

That’s not really fair, though.