Electronics Customers Flock to Online Marketplaces

Typically, consumers’ preferred purchasing channel remains the physical store, but when it comes to buying electronics, shoppers turn to third-party marketplaces for affordability and convenience.

By the Numbers

The new PYMNTS Intelligence report “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces” drew from a study of more than 3,500 U.S. consumers to understand their habits and decisions regarding online shopping.

Supplemental research...