Radio isn't dead. Yet. Thank, or blame, your car.
In 1935, a car radio was cutting-edge technology. But people are still using it today.
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- Just like TV, radio is a pre-internet medium. But its usage hasn't collapsed like TV has.
- For people listening to free, ad-supported audio, radio remains dominant, according to Nielsen.
- But the younger you get, the less likely you are to listen to radio, even compared to other free options.
Radio is an old-timey medium that made sense...
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