Price Chopper/Market 32, Freihofer's to launch Alzheimer's campaign

ALBANY, N.Y. (NEWS10) -- Price Chopper/Market 32 and Freihofer's Baking Company will launch a campaign for the Alzheimer's Association. The campaign, which runs from May 1 to June 30, will have both companies donating $.05 each to the Alzheimer's Association for each Freihofer product purchased with specifically designed shelf tags.

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Per Pierce Communications, 6.9M Americans live with Alzheimer's Disease, the most common cause of dementia.