How Gen Z’s contradictory values will reshape the travel industry

Younger travelers are seeking authentic, off-the-beaten-path experiences while prioritizing a smaller carbon footprint, according to new data from Hopper.

Having come of age during the pandemic, and fueled by the allure of far-off destinations showcased on social media, members of Gen Z are spending far more on travel than any previous generation. This generation, born between 1997 and 2012, currently makes up 21% of the U.S. population. As they continue to come of age, their spending...