Pro-Palestinian Boycotts Pose Existential Threat to Fast-Food Outlets in Some Countries

Brands across the world have felt the impact of a growing Boycott, Divestment, and Sanctions (BDS) movement that pro-Palestinian activists have pushed to pressure and punish companies that are perceived to support Israel’s deadly military campaign in Gaza. But the impact has been most pronounced in Muslim-majority countries across the Middle East and Southeast Asia, where boycotts on several fast-food chains have begun to pose an existential threat to franchisees despite pushback from local operators...