KLM unveils “Travel Well” to redefine the travel experience

BEIJING – KLM recently launched its latest brand platform, KLM Travel Well. This platform is designed to inspire and enable travelers to make more meaningful connections with people, places and experiences when they travel. With this platform, KLM is calling on people to move beyond the “well-traveled” autopilot that emphasizes ticking off destinations to a true “meaningful travel” experience that prioritizes real connections with people, places and experiences.

Barry ter Voert, CXO & EVP Business Development...