Low-Income Consumers Choose Retailers Over D2C When Shopping Online
When low-income shoppers tap digital channels, they prefer to shop with retailers rather than going straight to brands’ eCommerce shops, trusting stores to offer them the best price.
By the Numbers
The PYMNTS Intelligence report “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,” which drew from a survey of more than 3,500 U.S. consumers in October, sought to understand shoppers’ choices and behaviors when they buy online.
The study found that low-income consumers ...
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