‘$30 for frozen water?!’: Viewers split after woman buys ‘special’ ice balls from Erewhon

Now, this might just be the most ridiculous (and overpriced) thing that luxury grocery store Erewhon—beloved by celebrities like Kendall Jenner, Megan Fox, and Hailey Bieber—sells. But some people say that if they had the money, they'd buy it too.

In a viral video with more than 6 million views as of Sunday, Californian Lizzie Dushaj (@lizziedushaj) admitted to getting a $30 bag of ice. She isn't the only one to talk about the pricey ice at the same store stocking a $150 reusable bag and selling a $17 smoothie.