Don Julio’s grandson on drawing from family, heritage while kick-starting additive-free tequila brand

It’s been over 20 years since the González family sold Don Julio Tequila to liquor giant Diageo – and now, the namesake’s grandson is forging his own path in the spirit industry with an emphasis on additive-free blanco tequila.

Eduardo "Lalo" González, grandson of Don Julio and co-founder of Lalo Spirits, and his childhood friend and co-founder, David Carballido, through simple catching up, proposed a lack of Mexican ownership and culture within the tequila industry.

In 2015, the pair...