Online Shoppers Are Starting to See Amazon as a Fashion Destination

As consumers look to buy clothing online, PYMNTS Intelligence research reveals that digital shoppers are increasingly turning to Amazon to meet their apparel needs.

By the Numbers

The PYMNTS Intelligence study “Whole Paycheck Report: New Consumer Spend Data Finds Amazon Way Ahead of Walmart” estimates each of the two retailers’ market shares in various categories based on years of earnings reports in conjunction with national data from the U.S. Census Bureau and Bureau of Economic Analysis.