Nieuwe Instituut's New Store 2.0 turns free haircuts into textiles in Milan
An experimental pop-up at Milan design week offered visitors free haircuts, then turned the harvested hair into textile artworks and clothing.
As the second edition of New Store, a project by Rotterdam's Nieuwe Instituut, the installation offered a vision of how retail could harness the circular economy to support communities and the environment.
Visitors were offered free haircuts from stylist Alberto Fucci. Photo is by Giulia VirgaraBy letting hairdresser Alberto Fucci cut their hair...
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