Coinbase Dunks on Traditional Payment Methods in $15M NBA Ad spend

Coinbase is launching a $15 million TV ad campaign that aims to tout the merits of using cryptocurrency in a language that sports fans understand: Pizza. 

FOX Business has learned that the U.S.’s largest crypto exchange is set to run three separate commercials across four channels airing the NBA playoffs starting Wednesday.

The idea behind the commercials, news of which hasn’t been reported yet, is to underscore how complex and expensive traditional payment methods are compared to crypto...