APEC Gen Zs and Millennials seek to maximize travel experience with one loyalty programme: Marriott

The company said Marriott Bonvoy carried out the survey of 1,000 respondents across ten markets in APEC including India to better understand the shifting attitudes of millennials and Gen Zs and their travel behaviors. Marriott said the survey identified travel-focused, value-driven "Savvy Explorers" in APEC who seek to maximize their travel dollars and unique travel experiences.