58% of Gen Z Shoppers Prefer Debit Cards for Online Shopping 

Few things must be as frustrating to an eCommerce merchant as cart abandonment.

But, as PYMNTS Intelligence found in compiling its “How Preferred Payment Availability Can Reduce Cart Abandonment” report in a collaboration with Adobe, merchants shouldn’t take cart abandonment personally. Our data reveals that millennials walk away from an average of five virtual carts a month, while Generation Z shoppers leave behind four carts per month. 

And cart abandonment happens to all types of online merchants.