The Science of Intuition—And How to Tune Into Your Own

It’s common to meet the idea of intuition with an eye roll. We tend to value reason over everything else, using expressions like “think before you act,” “think twice,” and “look before you leap.” We don’t trust intuition. In fact, we believe it’s flawed and magical thinking, either vaguely crazy or downright stupid. After all, good decisions should always be reasoned.

What we don’t realize, however, is that intuition is a form of cognition that can actually improve our decision-making.