Adidas Revisits Iconic 2006 Jose+10 Ad to Encourage Young Female Athletes
Adidas released an inspiring new campaign aimed at encouraging more girls to stay in sports, given that 43 percent quit at 13, dropping out at twice the rate of boys. Released on Monday, the campaign references the brand’s iconic Jose+10 ad that ran during the 2006 World Cup.
In the Jose+10 original ad, two young boys pick their soccer dream teams. They manifest Zinedine Zidane, David Beckham, Franz Beckenbauer, Michel Platini, Djibril Cisse, Kaká, Jermain Defoe and other soccer greats that competed in the summer games.
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