Retail supply chains are being scrutinized like never before. In 2022, Kohl’s and Walmart were fined $2.5 million and $3.5 million respectively by the U.S. Federal Trade Commission for falsely claiming that a range of products were made from bamboo when they were actually made from synthetic fibers. In recent years, brands such as H&M, Decathlon, IKEA, and Coca-Cola have also been caught making unsubstantiated or false claims.
Such cases are a harbinger of...