Nike's Germany kit deal 'inexplicable', says Adidas CEO

Defending the company's decision not to enter into a bidding war with its fierce US rivals, Gulden said the German sport outfitter would continue to go after major kit deals, including the franchise for France, but only if the price is right. News of the breakup with the German football team came at a bad time for Adidas, which had slumped to its first annual loss in over three decades in 2023. The German Football Association (DFB) said last month it would end its partnership of over 70 years with Adidas...