‘This stereotype needs to stop!’: Walmart shopper notices that e.l.f. Cosmetics products are locked up depending on foundation shade

An interesting—and some may say disturbing trend—has emerged of security devices being put on makeup at major retailers. Not only are the security devices in place, but customers have posted videos of the devices only being on darker shades of makeup, stirring up criticism.

Past videos have shown this involving Maybelline makeup sold at Walmart, and now a recent TikTok video shows security devices being placed on darker shades of concealers from e.l.f. Cosmetics.

In the video...