Consumers Switch to Cheaper Retailers but Hesitant to Leave Grocers
Shoppers who are willing to leave their favorite retailers in search for better prices are hesitant to make the same kinds of changes when it comes to grocery shopping, PYMNTS Intelligence research reveals.
By the Numbers
According to a PYMNTS Intelligence survey, the majority (52%) of consumers have switched to merchants with lower prices to buy retail products. In contrast, less than half of shoppers (only 44%) have done the same for buying grocery products.
A Deeper Dive
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