Snapchat will now watermark users' AI-generated images

Snapchat users will now see a ghostly image hovering over their AI-generated images, as Snapchat joins other Big Tech companies using watermarking tech to battle AI misinformation and deepfakes.

Images made using Snapchat's AI tools, like the app's extend tool and its recently launched Dreams feature, will be stamped with a transparent watermark (Snapchat's ghost logo) once it's exported or downloaded off the app. Users receiving AI-generated images may also see the ghost logo and the app's "sparkle" AI icon.