Smart TV prices to go up this year, shipments down 16 pc in India in 2023: Report

A report suggests that prices of smart TVs may increase in the first half of the year due to rising panel costs in the global market. Brands are expected to pass on the cost hike to consumers. However, the report forecasts a 9% increase in smart TV shipments this year, driven by higher demand for premium models and larger screens. The trend towards online purchases for premium TVs is also expected to rise, boosting the market's average selling price.