Adidas Brings Its Spring 2024 Collection to Roblox Metarverse in New Collaboration

Adidas is bringing its iconic three-striped branding to the immersive world of Roblox.

Announced on Thursday, the new collaboration will allow players to express their individuality by dressing up their avatars with the brand’s most iconic pieces inspired by Adidas’ spring 2024 collection.

Adidas x Roblox collaboration.Adidas

According to a statement from the brand, self-expression, creativity and user experience are at the heart of this new project. The digital pieces embody...