1 in 3 Restaurant Customers Want Card-Linked Rewards

As restaurants and aggregators alike look to drive adoption, PYMNTS Intelligence suggests that card-linked offers can go a long way.

By the Numbers

The October report “Leveraging Item-Level Receipt Data: How Personalized Card-Linked Offers Drive Store Card Usage,” a PYMNTS Intelligence and Banyan collaboration, draws from a census-balanced survey of more than 2,000 U.S. consumers to learn about their interest in using card-linked rewards programs.

The results reveal that...