What will your audience remember? | Opinion

Entrepreneur magazine is a favorite of mine because of its creative ideas for entrepreneurs and franchisees. Jason Feifer is the editor, and I always find his editorials absorbing. His trailblazing essay in the December 2022 issue titled “What Will They Remember?” holds true for the same reason. It has persuasive relevance. According to his column, “We want to give people a lot of value, but they may appreciate us more if we give a little less.”

Feifer’s column accurately explains how public speakers try to engage their audience.