Broad global majorities support urgent climate action — especially if the messaging is right

Love for the future, not fear for oneself. A cleaner and more high-tech society, not a more limited one. And the responsibility of businesses and governments over individuals.

Those are the messages that drive more than three-quarters of people on earth to support rapid climate action, according to a survey published on Tuesday by the Yale Program on Climate Change Communication, the Global Strategic Communications Council and advocacy group Potential Energy.

The report...