Apple's insane price tag for the Vision Pro is part of a brilliant and proven strategy

Is this a picture of a person wondering whether $4,000 was too much to spend on a face computer?

Apple

• Apple Vision Pro costs almost $4,000 after tax.
• Giving the device a hefty price tag is actually a smart strategy.
• The high cost helps maximize profits,  protects the brand, and funds future innovation. 

It seems like people have decided the two biggest flaws with Apple's Vision Pro face computer are…

1. You kind of look like an idiot when you wear it.