Introducing Circana ProScores – identify your most valuable shoppers

As household budgets are squeezed tighter, Australians are changing retailers and brands for better value, convenience and availability.

Shopper loyalty is being tested more than ever. Reeling from a tsunami of interest rate hikes as the cost-of-living bites hard, we’re focusing more on what we fill our trolleys with – and when. Three-quarters of Australians are worried about the cost of food and groceries and now always compare prices while four in five are stocking up on sale items.