Everyone is still watching the NBA, even without a huge team.
The NBA Finals were supposed to be in shambles. Remember? Remember that? When Celtics fans insisted that this would be the death knell of the postseason because nobody would watch Miami and Denver? WRONG!
With two games in the books the 2023 NBA Finals are pulling mammoth numbers. Game 1 averaged 11.5M viewers, which grew in Game 2 to 11.9M. Obviously people really care about this series...