Lidl becomes main sponsor of UCI WorldTour team Lidl-Trek

Lidl is expanding its commitment to cycling becoming the main sponsor and strategic partner of UCI WorldTour team Lidl-Trek. The long-term partnership with one of the leading teams in international cycling begins with the women’s Giro d’Italia on June 30, 2023, and the men’s Tour de France on July 1, 2023.

A partnership that couldn’t be a better fit: two international brands united by their commitment to performance. Together, Lidl and Trek have ambitious plans: to build a team in the global...