Americans love to buy more car than they need. It's making electric cars more expensive.

US car-buyers love their trucks and SUVs, but they don't love the prices of electric ones.

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• The average new EV sells for over $61,000 in the US, locking many buyers out of the market.
• Cheap-ish EVs are slowly rolling out. 
• But Americans love SUVs and trucks, and they're going to have to pay for them in the near term.

Americans tend to think a bigger car is a better car.

The most popular vehicle segments in the US are SUVs and pickup trucks.