Grocers Step up Efforts to Track Consumer Purchase History

For grocers to drive spending from consumers and advertisers alike, purchase history data is key.

The Context

On consumers’ side, grocers can leverage this data to personalize offers, driving sales with more relevant, targeted deals and messaging.

Earlier this year, for instance, Michigan-based supermarket chain Meijer, which has nearly 500 stores across the Midwest and Kentucky, announced the launch of an update to its mPerks loyalty program to improve its rewards personalization capabilities.