Jumia Expands to West Africa With Retailer Leroy Merlin

Pan-African eCommerce firm Jumia has agreed to sell retailer Leroy Merlin’s products in West Africa.

The agreement is part of Jumia’s plan to halve costs and extend its reach by the end of the year with the home improvement firm, as detailed by Bloomberg News Wednesday (March 22), 

Jumia CEO Francis Dufay told Bloomberg the company would sell Leroy Merlin’s tools and do-it-yourself items in Senegal and Ivory Coast, emphasizing reaching the hundreds of millions of consumers living in rural, agricultural areas.