Twitter’s new ad revenue sharing policy sparks debate among creators

Twitter CEO Elon Musk announced on Feb. 3, 2023, the company would begin sharing ad revenue with creators paying for Twitter Blue, sparking a debate over the weekend among creators both skeptical and optimistic about this latest development in monetization.

In a tweet, Musk stated, “Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads.” He also added a follow-up post with a caveat: “To be eligible, the account must be a subscriber to...