In 2013, a billboard was erected in Silicon Valley with a blunt invitation to immigrant STEM workers: “H-1B Problems?” it stated. “Pivot to Canada.”
The billboard was part of a targeted campaign by the Canadian government to attract disaffected immigrant STEM workers to Canada. The argument: U.S. immigration restrictions are too burdensome, and Canada offers more immigrant-friendly policies, a growing tech sector and favorable geography to the U.S. market.
The campaign worked.