Don't call them gurus: How private QB coaches are changing football

Don’t call them quarterback gurus.

You’ll want to. You probably have in the past. Because there was a time when a personal coach focused on every tiny detail of playing quarterback seemed, well, mystical.

Now, there’s a growing number of personal coaches who offer boundless services to their clients and, in turn, seem to embrace a handful of job titles: coach, consultant, analyst, advisor or entrepreneur. But there’s one title they avoid. It’s the one that’s used most often: quarterback guru.