The Coronavirus Economy: The CEO of e.l.f. Cosmetics on beauty behind face masks

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With so many events canceled and millions of employees working from home (or donning a mask when venturing out), makeup becomes a bit pointless, at least in the short term. So it’s not surprising that makeup sales dipped 22% in the first quarter, and as face masks become the new normal, it’s hard to see a major reversal anytime soon.

The opposite can be said for skin care sales...