Your next potato chip may be flavored by artificial intelligence

Poutine, S’mores, and Atlantic Lobster are among the more than 30 flavors visitors to Covered Bridge’s potato chip factory can sprinkle over a fresh bag of crisps. The seasoning session has been the cherry-on-top finale to the tour of the plant’s farmlike facilities, located in Hartland, New Brunswick, but it has also become something of a flavor feedback lab.  

“We initially developed a lobster flavor as a bit of a gimmick,” says Brook Dickinson, the company’s national sales director.