It’s okay for Tim Cook to go to Davos

This is the web version of Data Sheet, Fortune’s daily newsletter on the top tech news. To get it delivered daily to your in-box, sign up here.

For a presentation supporting my 2012 book about Apple, I had mocked up a photo illustration of what it would look like if Apple showed up onstage at the World Economic Forum in Davos. I drew a red line through the photo to show that Apple didn’t “do” Davos. Apple had perfected the art of making others come to its events, obviating the need for...