Ready guest one: Atari-themed hotel deal punctuates the gaming pioneer’s turnaround

Atari has put its name on a lot of products beyond video game systems over the years, but its next licensing deal could, literally, be its biggest.

The company that arguably started the home video game industry has signed a partnership that will result in eight or more Atari-themed hotels around the U.S., the first of which breaks ground in Phoenix, Ariz. later this year, CEO Fred Chesnais tells Fortune.

Planned features for the hotels range from arcade bars to fine restaurants...