Hollywood wants to rid the web of celebrity deepfakes

The AI-assisted face-swapping technology known as deepfakes has not gone unnoticed by Hollywood, and now union SAG-AFTRA is working to “fight back” by opening up new legislative avenues. A spokesperson told Deadline that the union “has undertaken an exhaustive review of our collective bargaining options and legislative options to combat any and all uses of digital re-creations.”

Deepfakes first gained notoriety last December. As the community rapidly expanded, so did the spread of images and videos ...