Bare Escentuals - The Power of Humor

The global beauty company Bare Escentuals is putting innovation into action by embracing the power of humor. Stanford Graduate School of Business Professor Jennifer Aaker visits the company’s San Francisco headquarters and speaks with Executive Chairman Leslie Blodgett and CEO Simon Cowell. They discuss how the company uses humor within the company to create a culture of levity, creativity, optimism, and innovation. This video is part of the case curriculum in Dr. Jennifer Aaker’s Stanford courses...