Ubisoft starts selling NFTs in the form of helmets with tiny numbers

Well, those mad bastards did it. Ubisoft is not alone among the big publishers in having declared an interest in Non-Fungible Tokens, but now it is the first to launch its take on the most irritating digital trend of the moment. Ubisoft Quartz now has an announcement trailer, an official site, and my eternal scorn.

The first game they'll be featured in is Ghost Recon: Breakpoint and, well, basically the NFTs are hats with tiny numbers on them. Or bits of armour. These are cosmetic items released in 'limited editions' which are then...