Cooler Master said screw it, we're designing our own PSU line in-house

The power supply unit (PSU) is the unsung hero of the PC. It doesn't carry the same cachet as a graphics card or CPU, and it won't directly improve your framerates. But without one, you won't get very far. That's probably not going to change, but in an effort to "put some respect on the PSU name," Cooler Master will finally release the first ones it designed in-house, as part of its XG Plus series.

I say "finally" because Cooler Master has been talking about launching its first in-house designed PSUs since 2018.